AOS stands for Absence Of Sonance. Against the intense life of the city, the launch event of the brand became the invitation to a new way of meeting, where the essence prevails, and the authenticity is imposed.

On Wednesday, June 22, at the brand’s hub located in the creative heart of Athens, Pangrati, the launch event of AOS took place, a complete series of quality, timeless basics in neutral colors for men and women seeking the perfect harmony between aesthetics of elegance and the superiority of quality.

The invited friends of the brand had the opportunity to discover the quintessence of quiet living that is the core of AOS, the guests had the chance to know the pieces of the first prêt-à-porter collection that recommends a different approach to clothes, accessories, shoes and bags. Ambient music covered the simple and bright space, ideally complementing the universe of the collection, and giving the first role to the large sails that created the ideal setting.
Reminiscent of artistic intervention, left on the typical pink sofa of the hub or spread out in space, they were printed with images from the collection campaign: The photographic approach of Panos Davios and the artistic curation of Nicholas Georgiou, who composed a clear and essential ode to the calm of simplicity.
The very warm night quickly became pleasant with the gin tonic in cans that Bombay Sapphire was offering. Tying perfectly with the philosophy of AOS, Bombay Sapphire Gin gave a very creative present, unlocking the imagination of the guests.

Creativity is a central value of Bombay Sapphire Gin, as it is expressed through the harmonious expression of complex flavors, based on a Gin so versatile that it extends to every form of experimentation and expression. The perfect harmonization with AOS. A brand that aims to function as an endless stylistic puzzle that allows endless combinations, proposing multiple readings of the most desirable classic pieces of our wardrobe. IOLI water was also present at the event, in the coolest way.

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